Have you ever noticed that nonprofits go out of their way not to ask for money directly?
We have bake sales.
We have silent auctions.
We have these big ole benefits where they hope ticket sales and sponsors cover the cost of the events.
We write grants (or pay people like me to write them).
But we find it very difficult to go to someone and say, “Give me your money.”
I guess I would find it very difficult to go to someone and say, “Give me your money” unless I had a compelling (and illegal!) reason for them to do so…
But, really, nonprofits DO have a compelling reason for people to give them money. They are (often) doing something really good for somebody or something. So, why shouldn’t people participate by donating their funds?
I recently posed this question to someone who suggested that people are not comfortable asking others to part with their money, even for a good cause.
Hm. So, how do we overcome that fear?